Expanding transparency around political ads on Twitter in India

Tuesday, 19 February 2019

We continue to be committed to enforcing stricter policies for political advertisers and providing clear, transparent disclosure for ads on Twitter. This is part of our overall commitment to protect the health of the public conversation on our service and to provide meaningful context around all political entities who use our advertising products.

In May 2018, we launched our Political Campaigning Policy in the United States to provide clear insight into how we define political content and who is advertising political content on Twitter. In conjunction, we launched the Ads Transparency Center. The Ads Transparency Center allows anyone across the globe to view ads that have been served on Twitter, with even more details on political campaigning ads, including ad spend and targeting demographics.

Today, we’re expanding our political ads policy and transparency approach into all European Union member states, Australia and India.

What does it look like?

In the Ads Transparency Center, you can view ads that have run on Twitter within the last 7 days from any Twitter handle. If an ad is reported and taken down from Twitter, it will be archived in the Ads Transparency Center within approximately 24 hours. If the account was suspended, Tweets will not be shown in the Ads Transparency Center. The same applies to deleted Twitter accounts and Tweets.


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For India political advertisers that fall under the Political Campaigning Policy, you will be able to see further details, including billing information, ad spend, and impressions data per Tweet. Additionally, we will be showing demographic targeting data for the ads being served, both intended by the advertiser and actually delivered by Twitter.

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In addition to the information being shared within the Ads Transparency Center itself, we are making it clearer who is advertising Indian political campaign content on Twitter by including a visual label and disclaimer information on promoted content from certified accounts. This will allow users to easily identify political campaign ads and to know who paid for them.

Who has access to the Ads Transparency Center?

Everyone around the world will have access to the Ads Transparency Center. No login or Twitter account will be required, making it very simple for people to have clear insight and details on who is advertising on Twitter.

When will enforcement begin?

Enforcement of this policy will begin on 11 March, after which only certified advertisers will be allowed to run political campaigning ads on our service. Political advertisers must apply now for certification and go through every step of the process. Guidelines for India political advertisers can be found here.

We deeply respect the integrity of the election process and are committed to providing a service that fosters and facilitates free and open democratic debate.

The Indian election is a priority for the company, and we will continue to share openly and transparently about our work to protect and enhance the public conversation.

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