Announcing #EveryCharacterMatters, the first global Twitter video relay

Wednesday, 9 August 2017

Twitter is bursting with local creators from all around the world. They use our global platform to invite their fans to #SeeEverySide by experiencing and exploring their community and creativity through their eyes. Creators and influencers have a special connection with their followers on Twitter, and play a key role in showing the world #WhatsHappening wherever they are.

Back in 2016, Twitter India celebrated local creators and users with a week-long live showcase called #EveryCharacterMatters. This year, on 10 August, we’re going global and making #EveryCharacterMatters bigger and better, by launching the world's first creator-based video relay featuring more than 24 hours of continuous content from 40 creators across 10 countries and 14 cities!

The #EveryCharacterMatters video relay begins on 10 August on top of the iconic Sydney Harbour Bridge, before moving on to Melbourne, Tokyo, Singapore, Jakarta, Mumbai, Bangalore, Chennai, London, Sao Paulo, Toronto, New York, Mexico City, Denver and Vancouver.

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The creators that use Twitter are diverse, have a range of passions and interests and use Twitter to connect with audiences and communities all over the world. This means that the content created for #EveryCharacterMatters will be as diverse as the talent taking part, and will range from musicians collaborating with their fans on their next track, creators showing the world what makes their city special, and expression about important issues through spoken word and live Q&As.

India creators participating at 3pm IST tomorrow will include:

  • Malishka Mendonsa (@MyMalishka) exploring hidden parts of Mumbai live on Twitter
  • Anisha Dixit (@rickshawali) sharing a video of herself being remote controlled by her fans’ Tweets for a whole day
  • Nandita Iyer (@SaffronTrail) polling her fans with #TwitterTadka -- a Periscope show where she’ll ask people to pick a dish via the poll results, which she will cook LIVE
  • Ashwin (@c4etech) broadcasting live tech reviews as requested by fans on Twitter
  • Jatin Sapru (@jatinsapru) broadcasting live interviews with some of India's top women cricketers and taking Twitter users on tours inside their homes
  • Shirley Setia (@shirleysetia) sharing some new lyrics and composing a new song live on Twitter
  • Akasa Singh (@akasasing) running a live Q&A with her fans on Twitter

Thanks to the real-time nature of Twitter and Periscope, you’ll be able to interact with all of the creators taking part live on Twitter! Here’s what some of the amazing creators involved are saying about being part of the first global Twitter video relay, and why Twitter is a great place for creators.

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Twitter is a great platform for creators because you get to interact with your followers and fans on a one to one level. I personally use Twitter mostly to talk to my fans directly. I’m taking part in #EveryCharacterMatters because my audience and my Ricksters mean a lot to me, so I’ll be letting my followers take the lead to tell me what I should be doing and I will film me doing those things, adding their Tweet to the video as well.

Anisha Dixit

Indian vlogger


Twitter encourages free and original thought, it forges opinion, it agrees, it disagrees, it facilitates change. It’s exciting to be one of the 30 different creators from across the world that will open a window to our lives, cities, people and have a world full of people watching us LIVE and reaching out! It shrinks the world so beautifully. I will be tapping into my follower base and asking them what they'd like to see and know about my vibrant city- Mumbai. And then like a true LIVE artist, I will take them there.

Malishka Mendonsa

Radio DJ


To help add a little colour to your Tweets about the creator video relay, we’re also introducing a new Twitter emoji. Tweeting an #EveryCharacterMatters emoji is simple. Just use the hashtag #EveryCharacterMatters, and this cool emoji will automatically be added to your Tweet.


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The global EveryCharacterMatters action all starts at 7:30am IST on Thursday 10 August with Australia’s @tomjaywilliams broadcasting live from the top of the Sydney Harbour Bridge live and ends in Vancouver at 2:30pm PT 10 August with @SassePhoto sharing a pre-eclipse solar telescope broadcast.  Twitter users can keep up with all the action by following the hashtag #EveryCharacterMatter or this list of Twitter accounts.

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