Highlights from #Budget2017 on Twitter

Thursday, 2 February 2017

People flock to Twitter to get the latest on what’s happening in India and around the world, and the Union Budget 2017 was no different. We saw 720,000 Budget-related Tweets between January 30 - February 2, 2017. Here’s a snapshot of what people were saying about #Budget2017:

Highlights from #Budget2017 on Twitter







Together with the Finance Ministry (@FinMinIndia), Ministry of Information and Broadcasting (@MIB_India), CNBC-TV18 (@CNBCTV18News), SBI (@TheOfficialSBI), as well as Bloomberg-Quint (@BloombergQuint), Twitter provided live updates from #Budget2017, showcasing the presentation of the Union Budget and initiated conversation amongst policy makers, influencers, journalists, opinion-makers, and the public in general.


This year, Finance Minister @ArunJaitley did two Q&As on Twitter, taking questions with the hashtags #MyQuestionToFM and #AskYourFM after the Budget itself, expanding the #Budget2017 discussion with the public and gathering feedback in real-time. @FinMinIndia also posted exclusive behind the scenes peek into the highly secretive process of the making of the #Budget2017 with an autographed picture of the Finance Minister @ArunJaitley via Twitter’s Challenger app as well as a video Teaser to the Q&A session.





In a first of its kind Twitter collaboration, CNBC-TV18 and SBI joined forces for the first-ever Amplify partnership in the news category for India, providing video highlights of #Budget2017 on the platform. The highly informative content approach featured #Budget2017 videos from CNBC-TV18 and pre-roll ads from SBI.



Apart from CNBC-TV18 and SBI, news partners including @BloombergQuint, @EconomicTimes, @TimesNow, @IndiaToday, @NDTV, @HtTweets, @IndianExpress, @The_Hindu, and @JagranNews — used Periscope, Twitter Polls, GIFs, Videos to build on established best practices like rich media live-Tweeting of the #Budget2017.



More than anything else, the #Budget2017 proved that when it comes to the intersection of news and government, Twitter continues to be India’s live connection to culture.