“Bigg Boss” season 9 becomes the most popular TV show on Twitter of 2015

As reality TV buffs were served an exciting season of “Bigg Boss”, social enthusiasts were in for an even bigger treat: season 9 (#BB9) trumped its own record to become the show’s most Tweeted season yet. It garnered more than 5.7 million Tweets this season, a whopping 70% higher than season 8.

The excitement on Twitter peaked during the final episode when contestant Prince Narula (@princenarula88) was crowned the winner. The season finale saw a 119% increase in Tweet volume in comparison to the previous year’s final episode.

#BB9 Tweets by @BiggBoss & @ColorsTV generated a total of 168M+ organic impressions during the season.

How did #BB9 become the show’s most social season? For the first time, @BiggBoss delighted Twitter fans with live videos powered by @SnappyTV, and teased viewers by offering a sneak peek into an upcoming episode.

Exclusive Twitter-only content was featured. Here are a few examples:

The @BiggBoss team live-Tweeted the episode with fun videos and GIFs.

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Participants and Bollywood celebrities created engaging, only-on-Twitter content using the Twitter Challenger app, and #BB9 is the first TV show in India to use it.

Here’s a look at the famous #BhaiBhai selfie that went viral on the platform, featuring Bollywood superstars Salman Khan (@BeingSalman) and Shah Rukh Khan (@iamsrk):

Here are some of the most exciting moments on Twitter from #BB9:

#BB9 winner Prince Narula on day one of the show:

Contestants engage with former contestants and have fun on the sets of #BB9:

Guest celebrities such as Varun Dhawan (@varun_dvn), Shahid Kapoor (@shahidkapoor) and Alia Bhatt (@aliaa08) make a special appearance on #BB9:

The finale episode sizzles with celebrities such as Katrina Kaif, Aditya Roy Kapoor, and Tabu accompanying Salman Khan on the show.