Five content creators to watch for London Fashion Week

Friday, 19 February 2016

London Fashion Week (@LondonFashionWk) is one of the premier fashion events in the world. A packed four-day event that sees the city turn into a bustling hub of fashion’s most famous designers, models, celebrities, brands, and industry experts. Didn’t get a ticket? Don’t worry! Get your fashion fix by following these social media creators on Niche (@JoinNiche) to get an all-access, behind-the-scenes pass from all the shows, talks, and parties.

Felicity Hayward
Since being spotted by photographer Miles Aldridge in 2012, Felicity Hayward (@FelicityHayward) has become one of the UK’s most recognised Curve models. She’s worked with celebrated photographers like Patrick Demarchelier, Miles Aldridge, Dan Jackson, Matt Irwin, Rankin, and Mark Lebon, and has been been featured in VOGUE, GLAMOUR, i-D, and Schon magazines. As a Curve Ambassador & Stylist for ASOS, Felicity is passionate about inspiring women of all shapes and sizes to embrace their silhouettes and enjoy fashion. Follow her to see the catwalk from her Curve-eye view.

Katie Eary
She’s been making waves in the industry since graduating The Royal College of Art in 2012, but recent collaborations with River Island, Ikea, and even KFC are helping turn Katie Eary (@katieeary) into a household name. Her latest menswear collection was a triumph of futuristic prints and fabrics and it’s almost hard to imagine what to expect from such a talented and innovative designer. Her collections have been worn by everyone, from Kate Moss to the Kardashians, so you can guarantee that her perspective of LFW will be bold, daring, and definitely different.

The Confetti Crowd
Show schedules are known to be hectic, but a peppering of parties throughout the week ensures that even the most dedicated fashionistas can rest on their heels for a bit. And if there’s one group who knows how to hit the dancefloor, it’s the Confetti Crowd. If you’ve not caught their brand work with Missguided and Impulse, let us introduce you to the funniest and friendliest girl-gang of generation Y: Shy, Heidi, Lulu, Heli, and Tiger. Love bright colours, big smiles, whirlwinds of high-fives, and positivity? Then follow this phenomenon to catch the who’s who on the post-show party-scene.

Shini Park
Born in Seoul, raised in Warsaw, and currently residing in London, Shini Park (@parkncube) is the founder of Cube Collective and writer behind the lifestyle blog, Park & Cube. Shini graduated Central Saint Martins with a degree in Graphic Design and is creative director and social media creator. Her work combines her interests in culture, philosophy, and technology. If you crave the simplicity of Scandinavian-inspired visuals and like to see fashion through the lense of a detailed professional, follow Shini.

Emily Canham
Vloggers will be out in force during #LFW, but before switching onto familiar faces like Suzy Bubble and Tanya Burr, make sure not to miss Emily Canham’s unique take on the weeks events. Emily’s popularity has grown consistently since she began creating content aimed at teens girls with an eye for style. Her down to earth and approachable personality has helped her secure work with BooHoo and most recently she collaborated with her boyfriend, Jake Boys, on a campaign with Asda. If you’d like an insight into the latest teen trends during LFW, make sure you get to know Emily.

For more information on Niche, or if you’d like to discuss your creative ideas, please get in touch! Follow @JoinNiche on Twitter or visit us at for updates.