Twitter brings you closer to the front row of #LFW

Wednesday, 17 September 2014

All eyes were on the capital this week as London Fashion Week (#LFW) kicked off. Between 12-16 September, some of the world’s best designers debuted their Spring/Summer 2015 collections. Models, bloggers, fashionistas, editors, designers and celebrities descended onto London to join the festivities, and they shared their experiences on Twitter.

Based on Tweets mentioning their usernames, the most-discussed designers on Twitter during #LFW were:

The combination of up-and-coming designers such as Ashley Williams, alongside some of the more familiar household names, shows how the fashion industry continues to use Twitter to discover new talent and the latest trends.

The most-mentioned models on Twitter were:

The most-Retweeted Tweet of #LFW:

For fashion fans who weren’t able to attend the shows and events in person, Twitter took followers to the frow (fashion speak for “front row”) and backstage through Vine videos, insider insights and rich media.

The “Last Walk”

The British Fashion Council (@BFC) gave their followers immediate access to many of the designer’s final looks in real-time via Twitter. As soon as the live stream finished, @BFC Tweeted out clips of the “Last Walk”:

Six-second fashion

Journalists, agencies and fashion houses used @VineApp to capture collections and backstage sneak peeks:

Exclusive announcements

Designer @emmajshipley announced her collaboration with @Disney_UK to create unique Tinkerbell inspired scarves:


Fashion forecasting company @WGSN used Twitter to share a unique perspective with its followers. For each collection, an expert from WGSN would live-Tweet the show, giving fans unparalleled access to their industry expertise:

By using TweetDeck on multiple screens, the entire @WGSN team used their social hub to keep close watch on Twitter to see what trends were being Tweeted about:

Multiple photo upload

Brands like @MWWorld used the multiple photo upload tool helped tell stories around specific pieces and collections, all in one Tweet:


A team of enthusiastic fans joined the #FashionFlock to Tweet about their #LFW experiences, giving followers a taste of everything from exclusive parties to which models needed ibuprofen because hair styles were so tight.