Wednesday, 23 October 2013

Fans flocked to Twitter last night as Frances Quinn (@frances_quinn) was crowned winner of The Great British Bake Off (@BritishBakeOff).

The show, now in its fourth series, has proved to be a ratings hit for BBC - and has captured the imagination of many Twitter users too. Every week, fans from around the UK have come together on Twitter using the hashtag #GBBO to share in the highs and lows of Britain’s biggest baking contest. 

Since the series kicked off on the 20th August, there have been more than 1.1 million Tweets about the show, the judges, and the contestants. 

Twitter users love talking about what is happening on TV - 95% of the online public conversation around television happens on Twitter, making it the second screen for TV fans.

According to @SecondSync data, over 156,000 tweets were sent during last night’s final (they measured between 20:00 and 21:00 GMT, and a half-an-hour window either side of this). Here’s a selection of their stats:

And here’s a selection of Tweets from last night’s final:

The anticipation built as the main event approached:

And the conversation continued as the show unfolded, with DJ Fearne Cotton (@Fearnecotton) spot on with her prediction:

Former Bake Off contestants had some last minute advice for the finalists:

Journalist and Broadcaster Grace Dent (@gracedent) hinted that less is more:

Ben and Jerry’s (@benandjerrysUK) used Twitter for some ‘in-the-moment’ marketing: 

And here is the crowning moment, followed by the Twitter reaction:

#GBBO judge Paul Hollywood (@PaulHollywood) was quick to congratulate Frances:

Before acknowledging the surprising outcome over a Twitter exchange with Jonathan Ross (@wossy):

Even brands joined the conversation - Cadbury (@CadburyUK) shared this message:

The iconic Pudsey bear was full of congratulations for Frances:

John Prescott (@johnprescott) offered some consolation to contestants:

And comedian Jack Whitehall (@jackwhitehall) confessed that #GBBO is his guilty pleasure:

But it was BBC Two (@BBCTwo) that had the final word on a memorable series, tweeting this to commemorate Frances’ victory: