Today on Twitter

Wednesday, 8 August 2012

More than two thirds of Team GB are on Twitter, and we’ve heard many athletes thank their followers for supporting them during the Games. And as these athletes have come into the spotlight, their follower counts are skyrocketing.

Today, we decided to take a deeper look at the data, analysing the top ten @TeamGB athletes competing in the Games, based on follower count.

Here is what we found:

Team GB
On Twitter, there have been more than 4.4 million mentions of Team GB since the Games began. The biggest spike came on on Saturday 4 August - the day Team GB won six gold medals.

Diver Tom Daley (@TomDaley1994) is Team GB’s most followed athlete on Twitter. He has 1.15 million followers. Tom has already gained more than 800,000 new followers over the course of the Games, the biggest increase of any Team GB athlete.

Until this week, tennis player Andy Murray (@andy_murray) was the most followed member of Team GB. He was knocked off the top spot by Tom Daley, and is now in close second place with 1.10 million followers.

Heptathlete Jessica Ennis (@J_Ennis) is the third most followed Team GB athlete, with more than 590,000 followers. She is Team GB’s most followed female athlete.

Most improved
Of the top ten athletes most followed athletes, Rebecca Adlington (@BeckAdlington) has seen the biggest percentage increase in followers numbers since the Games began (336%). She is now Team GB’s 8th most followed athlete with more than 265,000 followers.

The medal table
The most followed @TeamGB athletes on Twitter are (in order):

Collectively, there have been more than 5.2 million Twitter mentions of the top 10 Team GB athletes since the games began.