See it here first

Monday, 19 September 2011

Twitter is about real-time communications and following the things you love - a combination that makes it a great place for brands to share exclusive content with a global, engaged audience.

Earlier this year, Paramount released sneak preview tickets to the Super Eight movie for their followers on Twitter. Today, we’re excited about what our friends over at Burberry have planned for their London Fashion Week show. If you’re following the @burberry account at 4pm UK time, you’ll be able to see every look from the brand’s Spring/Summer 2012 collection, even before those in the front row. Christopher Bailey, Burberry’s creative director, announced this on Twitter and talked about the power of Twitter to instantly share with people all over the world.

What else have you seen first on Twitter?