Twitter Canada introduces new premium content deals at #TwitterFronts

By and
Thursday, 30 May 2019

Twitter has become an essential destination for premium video content from the world’s most influential publishers, distributors and creators. 

Here in Canada, Twitter has worked with dozens of top Canadian partners to deliver a wide range of sports, news, entertainment and lifestyle content. This combination of premium video and real-time conversation has proven a winning formula time and again. 

We’re keeping that momentum strong in 2019 with our second annual #TwitterFronts event where we have announced a series of new content deals from top publishers. These deals will offer Canadian advertisers and agency partners new opportunities to connect with influential and receptive audiences on Twitter. 

“The appetite for premium video content on Twitter continues to grow across Canada and this latest roster of deals will definitely address that hunger for top content on our service,” says Kay Madati. “From world-class sports and music to original lifestyle content, we’ll be seeing a fantastic array of new viewing options that will allow Canadian brands to move at the speed of culture and connect to the most valuable audiences when they are most receptive.”

New programming announced during the #TwitterFronts event include the following from top Canadian and global media partners. The sports content will be viewable by audiences in Canada while the news, entertainment and lifestyle content will be viewable globally. 


Sportsnet #IceSurfing: For NHL fans across Canada, Sportsnet #IceSurfing returns for a second season. This original Sportsnet production on Twitter shows highlights, provide up-to-the-minute analysis and share immediate reactions of all the evening's biggest plays. Hosted by Sportsnet on-air personalities, the innovative show will also include special guests, live interviews and real-time interaction with fans who are watching on their Twitter feed. Live brand integrations, sponsored Moments and sponsored Q&As all available as part of this unique Twitter program.

NFL Canada: The NFL package in Canada on Twitter, will feature incredible live content plus highlights of all the biggest and best plays on game day. The NFL will also deliver more weekly content with new video clip series and content formats such as Q&As, fan polls and Twitter moments to ensure fans never miss a minute of the action.

DAZN: For those looking to tap into premium live sports and highlights from the world’s best soccer leagues, as well as top-level tennis and basketball, Twitter and DAZN team up on a deep roster of options that will match your brand with premium sports video content. Content viewable in Canada only. 

CBC Sports: Every week around the world, Canadian athletes are showing up on the world stage -- repping their sport, their team, and their country – and thanks to CBC Sports we get to be there with them. This is even more exciting this year as we follow them on their Road to 2020. For our brand partners, they’ll be able to tap into live and video highlights in real-time from a variety of summer and winter sports. 

TSN: As the official Canadian broadcast partner of the FIFA Women's World Cup France 2019™, TSN brings Canadians all 52 matches, from the opening kickoff on Friday, June 7 all the way to the final on Sunday, July 7. On Twitter, TSN will share the latest, up-to-the-minute video highlights from all games, and will offer live pre-game shows promoting to TSN and CTV live game broadcasts. This includes key matches in the tournament quarterfinals, semifinals, and finals.


TIME: Each year, the TIME Person of the Year and the TIME 100 are two of the most anticipated and discussed global events. Now, for the first time, TIME will develop content exclusive to Twitter to bring exclusive insight into the discussion around Person of the Year and TIME 100, including live streams, Moments and more. TIME will also use the latest video and Moments formats to bring its cutting edge reporting on Health and Wellness to Twitter's global audience. First announced at Twitter NewFronts event in April 2019 in New York City and viewable globally. 


Corus Entertainment: Reach your best audience on Twitter via bespoke video and social content from so.da, the social digital agency from Corus Entertainment. Together, Twitter and So.Da use data-driven and broadcast quality production to tell your brand story, and targeted and measurable distribution to deliver it to the right audience. Content viewable worldwide. 

Universal Music: The Twitter Canada Library and Blue Room have hosted some of the biggest names in entertainment from across Canada and around the world. Now, it’ll also be hosting top musical artists for an intimate and interactive performance captured in a pop-up studio space. These high-quality, multi-camera productions are distilled into short, ‘made-for-Twitter’ videos with opportunities to feature your brand throughout. Each office session also includes an exclusive sit-down interview, plus an interactive Q&A using our Twitter Mirror in our Twitter Blue Room. Content viewable worldwide. 

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