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Canadian brands join the #Canada150 conversation on Twitter

Thursday, 6 April 2017

As July 1st nears, excitement for Canada’s 150th birthday (#Canada150) is building. Nowhere is that conversation louder and more patriotic than on Twitter.

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With 150 candles on Canada’s birthday cake on July 1, there are many ways to celebrate our nation’s birthday! Canadians are already celebrating and sharing their love of the nation on Twitter with the #Canada150 hashtag and emoji.

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Top Canadian brands such as Loblaws have already joined the conversation and now is the perfect time to start planning how you can tap into Twitter to reach Canadians in 2017.

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Labatt’s has joined in the #Canada150 conversation too around their “rebranding” (note: this “news” dropped on April 1st) of its Labatt 50 beer to Labatt 150. Canadian Prime Minister Justin Trudeau (@JustinTrudeau) even took to Twitter to spread the word.

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Canada’s 150th has already been trending regularly on Twitter in 2017. January 1st saw the most single-day mentions in 2017, as the #Canada150 emoji debuted via the Twitter First View offering.

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#Canada150 also trended heavily on February 15th, which is #NationalFlagDay in Canada. The day saw the second most mentions of #Canada150 for any day in 2017 as Canadians on Twitter shared images of the our flag from across the country.

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Parks Canada (@ParksCanada) has been joining in the #Canada150 conversation on Twitter all year too. Using their own #ShowUsYourPass hashtag, they have been encouraging Canadians to flash their 2017 Discovery Passes, given away free of charge to commemorate Canada’s 150th.

Here are the top five accounts mentioned in conversations about Canada’s 150th on Twitter:

  1. @canada150th
  2. @parkscanada
  3. @JustinTrudeau
  4. @Canada
  5. @canbloghouse

Similarly, these are the top five hashtags used in those conversations:

  1. #Canada150
  2. #Canada
  3. #CanadianFlag
  4. #cdnpoli
  5. #Ottawa

Follow the #Canada150 hashtag until Canada Day and beyond to see how citizens from across the country are celebrating Canada’s 150th on Twitter.

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