#ChristmasIsAllAround: shopping stats in the run-up to Christmas

#Christmas conversation is huge on Twitter, and 93% of Twitter users in Australia celebrate Christmas. Of course, shopping is a growing part of the long buildup to Christmas as consumers hunt for bargains and get their gift shopping underway.

As two thirds of people on Twitter in Australia start their Christmas gift buying well before December, they look to Twitter to see what’s happening around pre-Christmas shopping. For these people, Twitter is the place for product discovery: one in two Twitter users that Twitter helps them learn about new product and brands.

Check out our research infographic below and you’ll see that people on Twitter in Australia present a big opportunity for brands to connect online and in-store this Christmas.