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Twitter and SBS collaborate on 2018 FIFA World Cup™ content
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Monday, 7 May 2018
Twitter and @SBS today announced they have forged a partnership for the 2018 FIFA World Cup™, providing fans around Australia with a Twitter exclusive daily live show produced by @SBS, and video highlights of the biggest moments from Russia throughout the tournament.
@SBS will live stream #WorldGameLIVE exclusively on Twitter each match day (23 shows, in total), from 15 June-16 July 2018. Hosted by @LucyZelic, the live show will feature @TheWorldGame guests and other football experts, who will bring audiences a range of match action, previews, recaps and the best Twitter highlights, as well as segments produced by the @SBS team in Moscow.
#WorldGameLIVE will be available to Twitter users in Australia for free, whether they are logged-in or logged-out, via @TheWorld Game.
Fans can also tune in to video highlights of each game, with every goal scored, interviews with players and coaches, and official press conference clips, all available through @TheWorldGame.
Aussie football fans don’t need to look any further than @SBS and Twitter to keep up with what’s happening at the 2018 @FIFAWorldCup, and we couldn’t think of a more perfect match to partner with than @SBS. Broadcasting on Twitter will bring the content and conversation into one place, giving football fans a connective and immersive sporting experience.
SBS has been broadcasting football for nearly four decades; it’s a sport that really connects Australia’s diverse communities. As one of the most multicultural countries, the 2018 @FIFAWorldCup is a great moment for us all to come together to cheer on the @Socceroos and other teams across the globe. We’re always looking for innovative ways to connect our audiences to a range of content on the devices and platforms they use most. Sport is something that people love to share and this partnership with Twitter enables all Australians to re-live and share in the excitement.
Twitter and @SBS have been kicking goals in 2018, announcing a raft of new content deals including the Sydney Mardi Gras and Eurovision Song Contest.
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