How @thisisamplify used Twitter to connect Aussies to their favourite stars

Last week, Amplify LIVE! (@thisisamplify) brought together an impressive collection of local and global influencers, musicians and vloggers for a series of events around the country. And @thisisamplify used Twitter to reach a global audience keen to tune in to see and hear from their favourite stars.

Featuring a diverse range of talent with a combined Twitter following of more than 10 million, the #AmplifyLIVE conversation trended globally throughout the festival as fans participated and watched on Twitter.

Visualisation courtesy of TrendsMap. Click image above to view animation

As the festival travelled across the nation, the stars of #AmplifyLIVE 2015 shared their favourite moments across the week on Twitter to their millions of followers:

Across the entire festival, @thisisamplify mined Twitter to display fans’ Twitter questions and photos of performances, real-time competitions and live polls.

Images courtesy of Chris Ledlin

Courtesy of Spotify

Backstage, the #AmplifyLIVE Vine 360 Booth was a key attraction for performers moments before they hit the stage.

Selfie superstar @KurtJayColeman took the selfie to a whole new 360-degree level.

US vlogger @AndreaRussett loved rocking out to @littleSea performing live.

As fans waited for @thisisamplify  to begin, a #TweetBooth helped to share their excitement.

Twitter’s new @Periscopeco  gave fans a completely different view to #AmplifyLIVE with backstage tours, DJ performances and even an exclusive selfie masterclass from @KurtJayColman.

Across the tour, @thisisamplify used several Twitter Mirrors during the shows and to give exclusive insights into life backstage.

Sadly, every tour has to end eventually, and when it was over @TydeLevi, @AndreaRussett and @oliverkirby  all took to Twitter to bid their fond farewells to #AmplifyLIVE.

But there’s always time for one last selfie!

So what’s next for #AmplifyLIVE? Here’s a hint: