Your front row seat at Mercedes-Benz Fashion Week

Wednesday, 9 April 2014

From April 6th to 10th, Mercedes-Benz Fashion Week Australia has landed at @Carriageworks. Maybelline NY and TwitterAU have teamed up to bring fashionistas closer to all the action with the Twitter Mirror, to connect them directly with their favourite designers, models, make-up artists in real time.

The mirror, a tablet-camera for tweeting out photos at live events, will capture make-up sessions by make-up director @NigelStanislaus:

And backstage shots with @RubyRose:

And more behind-the-scenes moments:

For advertisers, events like #MBFWA provide a unique opportunity to engage their audiences. Maybelline NY is able take advantage of this content by promoting Tweets from @MBFashionWeek to a targeted audience through native advertising — an experience that delivers benefits all around: Twitter users can enjoy the best of the show in their timeline; Mercedes-Benz Fashion Week Australia enjoys amplified broadcast of the event; and Maybelline NY can offer their customers exclusive and unique content.

Besides the Twitter Mirror, check out the official #MBFWA hashtag to feel like you’re sitting in the front row:

Or follow these accounts to discover the latest trends as they unfold on the catwalk: