Footy stars shine on Vine and Twitter at the Brownlow red carpet

The @AFLBrownlow Medal ceremony took place at a glittering @CrownMelbourne, and @TwitterAU was there to capture all the action via the Vine 360 Booth by Tweeting six-second, 360-degree views of guests on the #SwisseRedCarpet. The videos proved to be extremely popular, with almost a million loops of the @VineApp videos already!

On the @AFL night of nights, @WestCoastEagles midfielder Matt Priddis took out the prize as the AFL’s best and fairest player for 2014.

Here’s our look at some of the highlights from the @AFLBrownlow Vine 360, including the winner himself:

There was a 55% increase in Tweets about the Brownlow Medal compared to 2013:

The most-mentioned players on the night were:

The most used hashtags were:

1. #Brownlow
2. #Brownlow2014
3. #SwisseRedCarpet
4. #aflbrownlow
5. #brownlowredcarpet

Can’t get enough of the 2014 @AFLBrownlow? Here are our timelines of some of our other favourite Vine 360 videos and behind-the-scenes pictures from the night:

Attention now moves to the #AFLGF this Saturday as @HawthornFC take on the @SydneySwans. It’s set to be the biggest Grand Final on Twitter ever, so follow our #AFLFinals Twitter list to make sure you don’t miss a thing.