Affinio uses Gnip with their Ads API to improve ad targeting

Wednesday, 25 May 2016

Twitter data (via Gnip) has a wide range of uses, particularly when applied to building Ads API solutions through Twitter. In this case study, we profiled Affinio, a Canadian ad tech startup, which recently integrated Twitter data to improve performance of their ad targeting products.

Per their CEO, Tim Burke: “Our access to Twitter Data along with our integration with Twitter Ads API has enabled Affinio to translate rich content insights into direct activations through targeted ads. This ability to tie insights to activation strategies has been the foundation of our company’s growth and continued success.”

Twitter data has enabled Affinio to build high-performing and differentiated solutions for their customer base. Read the full case study here.